Case Study

Fairchain

Redefining the art market:
building with Fairchain

Django
Tableau
iPhone Mocap Black
React
Jenkins
Icon Love
Sentry
React Native
Circleci
AWS
AWS
Stripe

01.

01. The Challenge

The Challenge

Problem Statement

Over the past few decades, the contemporary art market has seen an explosion of growth. However, outdated ways of buying and selling art have stagnated the market, and the lack of a clear transaction framework has left artists, galleries, and collectors taking on more risk and operating on speculation. Fairchain offers a solution for these key players. Fairchain’s solution is a platform that provides title management, authentication, and transaction services for fine art, with a high-impact social mission. Fairchain empowers artists to earn a sustainable income through ongoing royalties, whenever their art is resold. They also support the artistic community through its nonprofit, Fairchain Fund for Working Artists.

Fairchain founders, Charlie and Max, needed to develop their blockchain-powered app quickly to maintain investor trust and gain further backing. Their goal was to create a user-friendly app that could register the sale of artwork using digital contracts, guarantee authenticity, and keep track of the artwork. They lacked a full-scale technical team and the expertise to rapidly develop the app in-house but wanted to be as hands-on as possible during development.

This is where Theodo came in.

Figurines Triangle
Results
8
WEEKS TO DELIVER project
1000+
pieces sold
2
TECH TEAM GROWTH

02.

The Solution

02. The Solution

Solutions

Our work resulted in significant improvements to the Fairchain platform. We revamped both the frontend and backend infrastructures to deploy a stable production environment capable of supporting transactions of $50,000 or more.

Our solution focused on security and efficiency, enabling a Fairchain contract to be drafted and sent to a collector within minutes. Since the app's launch, several hundred pieces of art have been sold through Fairchain.

We also worked with Fairchain to develop their internal technical recruitment process and helped them recruit and lead technical interviews. By the end of our engagement, Fairchain had hired 2 software engineers, enabling them to expand their capabilities. Overall, our partnership with Fairchain enabled them to achieve their goals and offer an enhanced way of doing business for the contemporary art market.

Review
Photo Adam
Adam Dinwiddie

Product Director

"Working with Theodo, we were able to garner the expertise needed to create a tech product in a generally archaic market. With transparency and strong adherence to the agile methodology, the team was able to rework our entire backend, usher in robust test-driven development, and bring our mobile app to life. The Theodo team was not shy to challenge us, and their understanding of our product allowed us to grow together."
Jean-Baptiste Limare

Head of Veygo

03.

Technical Strategy

03. Technical Strategy

Over the course of our time with Fairchain, we:

- Utilized React Native Web as a frontend framework to support both mobile and web versions of the app.

- Led a comprehensive backend rework (transition into NestJS and increased test-driven development) to increase the stability of the applicationImproved the CI/CD pipeline to handle deployment to multiple environments

- Created the pipeline for Apple App Store deployment

- Revamped the UI/UX of the application across all mobile and web versions of the application to improve the user experience

The architectural decision to use React Native Web allowed us to develop, build, and deploy from the same frontend codebase, which improved development speed and reduced the need to support multiple stacks.

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